MARKETING COLLATERAL

In today's fast paced scenario where the way we perceive & do business is undergoing rapid change, every major corporation in the world is looking at newer marketing methodologies. SONIC BOOM envisioned a need for worldwide marketing collateral for all companies focused on exponential growth & have carved ourselves a niche in designing comprehensive electronic marketing collateral for various organizations. By using a multimedia based marketing tool, you can exponentially increase your market reach at a minimal cost.

The Marketing perspective: On the presumption that you require a single element world class electronic marketing collateral that can be used on a worldwide basis, that you need to minimize the time of your pre-sales cycle, that you need to have a viable substitute to taking prospective clients on actual site visits or physically show your entire range of products, that you need to augment your existing marketing efforts (word of mouth, paper brochures, media advertisements, website & exhibitions) with something more advanced to give you a competitive edge on a worldwide basis; we draw our proposal.

We Specialize in making a comprehensive electronic marketing collateral on a CD that will feature: Professional beta video shoots of your entire product range, Animated descriptions of your production processes with a voiceover detailing each product and its manufacturing technique, 2D-3D model of all your products to showcase technical specifications, Your manufacturing methodologies, craftsmanship, quality policies, safety features etc, Your corporate presentation including your unique practices, the innovations that you have brought into this field, a list & individual profiles of your illustrious clients & how you worked in tandem with their specific requirements. We can overlay animation over video to emphasize a particular point or to add a touch of subtle humour. What we are suggesting is actually a step further than an electronic catalogue of your products and services. These include everything that cannot be shown on a print catalogue, like the product's principle of operation, schematics, blow up of its components etc. This will be accompanied with expert voice-over describing each step. You also have the option to have this presentation made multi-lingual. Think of it as a short 10-minute movie that serves as an automated presentation of your products and services. And we assure you, once your client sees this presentation, he will be left mesmerized.

This will be a unique selling tool in itself. This CD will talk on your behalf to all your potential clients & will not stutter, stammer or miss out on any important points that you would want to make. Consider all those instances where the prospective client is simply not giving you enough time to present your case, if the prospective client is a serious prospect but residing in an area inaccessible to you or to all overseas clients. All you need to do is mail this CD to all those prospective clients. You can cover a large geographical area with a minimal set of field personnel. This CD can serve as an encyclopedia & a ready access tool to you & your products as we can provide a direct link your website from this CD at a single click. We are looking at a scenario where the prospective buyer/reseller can directly access you the moment he sees a need/market for any of your products. Please bear in mind that a CD is more economical than your comprehensive paper collateral & does a much better job at putting across a convincing case. You can directly get on with price negotiations in the meeting that follows the viewing of this CD. This comprehensive catalogue is also an indispensable audio-visual tool in any exposition that you take part in as this will give a realistic display of more products than you can possibly carry in your person.

Better still; you can upload this presentation to the client's ftp server. This will take care of all your global marketing needs. Not to mention that it will be remarkably cheaper than physically sending a field executive to meet with the client in different countries and make his presentation. This CD will semi-automate, or at times fully automate your marketing process, and will cut down immensely on your marketing costs. It will deliver a consistent and the finest presentation that you can make, obliterating all mistakes that your field agents can make. The printing, stamping & packaging of a customized CD is only around 40-50 € Cents.

We employ the latest software, the most sophisticated tools and a highly skilled workforce to ensure that the end product we offer is of the highest standards. Our marketing department works hand in glove with our production department & consists of personnel drawn from every conceivable industry sector, so regardless of what your area of expertise is, we understand your marketing process & comprehend your USPs.

Look at this tool as a substitute for media advertising by sending this across to your target clientele alone. Mass Media advertising is meant for consumer products & used mainly for the home dweller. Companies with a focused & niche target do not find media advertising viable, as there is no guarantee of reaching their target clientele. Look at this tool as an excellent accessory to your sales pitch. Look at this tool as a technological advancement for your company, something that will build a better, more sophisticated image in the minds of clients. Look at this tool as a means of demonstrating your product capabilities as mere gesticulations & paper brochures cannot do justice to your unique products & services. Some processes must be simulated using animation techniques as there really isn't any other way to make a client understand

All things considered, if this kind of mind blowing collateral can help sway JUST one major client or help wean away JUST one big client from any international competitor, you have already got your money back. Everything else that you can do with this tool on a national & worldwide basis is a bonus.

If you are interested in what we have to offer, we can send you a CD containing samples of our work and our own marketing CD! Just mail us: sales@sonicboom.in

INDIA-The Advantage

• The cost of making multimedia presentations, automated sales pitches, 2D,3D product & process simulations, video demonstrations etc are one-seventh the cost in India as compared to Europe & one-fifth as compared to the USA & the rest of Asia. India is simply the only place where you can obtain cost effective solutions. You do not have to take our word for this, just look it up.
• Contrary to popular belief, India boasts of a pool of language experts. So making vocal or textual presentations in any language is a piece of cake. We have a pool of experts in every popular European language. We have people who can speak French like the French, or Spanish like a Spaniard or English with a German accent etc.
• India is the hub of Information Technology & is way ahead most first world countries as a centre for producing software. The gap is even greater for any multimedia related work.

FAQs

•  Won't communications be a problem considering the distance between India & Europe?

ANSWER: Not any more, Constant interactions with the client are established by internet telephony. Furthermore our marketing personnel will travel to your country if a face to face is required or to oversee video shoots in the event of you not having any base or installations in India.

•  How do I send money to an organization whom I have not seen & who is so far away?

ANSWER: You don't send any money at all. After we start parleys, we will do a small & free sample work for you like animating any one of your processes. If you like what you see, then you place a small trial order. Once even that is satisfactory, we can work out an extremely flexible option where payments will be linked to deliverables & you pay only after we deliver.

•  Why do I need this? I already have a website.

ANSWER: Websites are “passive” marketing tools in our parlance. You will have to hope that somebody stumbles across your website to understand you. Its like having a potent weapon but not having delivery systems to back it up. What we propose instead is for you to make a comprehensive presentation, create a database of all possible users worldwide (we can also take up this project for you) & show it to all of them without having to travel all the way.