The T-SHIRT today has transcended the borders of just being a piece of clothing to customized corporate dress, a medium of advertisement, being an attitude statement, to mark an event, a commemoration of some festival, to make a stand & a way of life. Most giant corporations have already started using this effective medium to convey their advertisement/ punch line/ their logo etc as the retention capacity of the message is more when displayed on a person as opposed to other conventional media. Institutions steadily order custom made t-shirts to tell the world what they are doing. A person wearing a messaged t-shirt is like a hoarding on 2 legs carrying it wherever he goes & the message is noticed at close quarters whenever he comes in contact with anybody thus adding a personal touch to advertising. Many messages are better displayed on a t-shirt than conventional media like television, newspapers & hoarding's. Principal advantage is that the basic cost of a t-shirt is ridiculously cheap. As the advertising world is moving towards more unconventional media for advertising, so is India. Focus will now shift on spending lesser on the medium of advertisement with more emphasis on the ingenuity of the idea. Only the T-Shirt strikes the right balance between cost effectiveness & visibility & our job is to promote the T-Shirt aggressively as an alternate advertising media. We will make it possible for anybody to advertise anything, however small or big his ad budget is within just 3 days of hatching an idea. This is not possible with any other conventional media. All you have to do is call our office or send an email & a representative will arrive at your premises with a catalogue containing all the options.
